- Posted by The CorkGuru
Decision Fatigue, it’s a real thing. It happens at the end of the day when you have already made so many decisions that you’re out of gas. Unfortunately, this is when your guests are also making that key wine decision (obviously, not IF they are drinking the wine but WHAT they are going to drink!). This also explains why so many people end up with uninspired, ho-hum wine in their glass.
And before even getting to the decision of what to drink, the decision of where to drink (and eat) siphons off a little bit more of any remaining brainpower. So it’s important to make sure your restaurant is top of mind when your guests are making their dining decisions!
Once your guest chooses you and walks through the door of your restaurant, it is equally important to understand that they have already made hundreds of decisions that day – meaning they will likely need help making (arguably, the most important) decision of the day: which wine to drink.
How can you help the process? Glad you asked! Here are 3 simple tips to help your guests relieve decision fatigue during the wine selection process:
Send timely (and relevant) push notifications to your guests encouraging them to dine with you tonight.
Push your wine menu to multiple digital outlets (iPhone, iPad, website) so they have easy and constant access to the information they care about.
Engage your guest at the table with a digital wine menu.
Connecting with guests is what we’re all about at CorkGuru and as it turns out we offer all three of these features. Check our iPad and iPhone apps for more meaningful engagement and connection with guests.