- Posted by The CorkGuru
Restaurants run on a tight ship, and with narrow profit margins between food prices and business costs, not all establishments can afford extra luxuries for diners. While sommeliers add undisputed value to the customer experience, maintaining a sommelier on staff can be too costly for many restaurants. Fortunately, there are resources that restaurant managers can utilize to provide personalized support for their client’s wine purchasing decisions. With a combination of newly developed wine menu apps, such as CorkGuru, as well as outsourced cellar management services, restaurants can take advantage of both expert wine cellar curation as well as valued improvements to the customer experience.
Add Value to Your Wine Menu
Sommeliers have a wealth of experience with different wines, but in a restaurant that is not able to employ a full-time sommelier, the challenge becomes representing wines in a way that is engaging and informative. By replacing traditional wine menus with interactive digital wine menus, restaurant managers can add value to their wine lists by incorporating relevant content about their wine inventory. Wine menus that are available on the iPad can display wine labels, tasting notes, ratings, background details, place of origin, and more, transforming wine lists into a trove of information. Just the act of exploring a wine menu through an iPad app adds to a diner’s overall restaurant experience. With interactive wine menus, diners can still find a perfect bottle of wine without custom recommendations from a sommelier.
Tailor Your Wine Menu
One of the core functions of a sommelier is to design a wine list that pairs well with the restaurant’s theme and cooking style. Every wine should be able to complement at least one dish on the menu. Moreover, bottles of wine need to represent a variety of price ranges and types. This is a considerable role, and restaurant managers may not always have the time or expertise to take over that duty in the absence of a sommelier. However, sommelier-as-a-service programs can work with your chef to develop a wine list that complements the restaurant’s dishes. In addition to pairing existing menu items, a contract sommelier can also help bring in new wines for planned menu additions and specials.
Turn Your Cellar Over to Wine Experts
Fulfilling another vital function, sommelier-as-a-service programs can track wine sales and update your wine e-cellar inventory records to reflect your current stock, reporting inventory status on a daily, weekly, or monthly basis. A professional contract sommelier can also update your wine list or website to reflect your restaurant’s wine cellar inventory as wines sell out or are added to the menu. Furthermore, your contract sommelier can work with industry professionals to add new wines to your cellar and continue expanding or rotating your offerings, conducting research on each new wine so that background information, tasting notes, ratings, etc. can be added to your wine menu when new wines are included.
To learn more about how CorkGuru can improve your wine sales and streamline your wine management operations, contact us today.