- Posted by The CorkGuru
Most Country Clubs have a wine society or wine program for their members to take advantage of while dining with friends and family. The CorkGuru wine cellar portal for private wine lockers brings an intuitive experience to the table for members and Country Club staff. Here’s an example of a Country Club that is currently using the CorkGuru iPad app and portal for their wine society members.
Client: St. Clair Country Club
Location: Pittsburgh, PA
Recognized as one of the Platinum Clubs of America®
Top 100 Private Country Clubs in America in 2003, 2006, and 2012
Although Pittsburgh’s St. Clair Country Club has enjoyed a century of success (literally) at their golf club, their wine society faced several challenges prior to utilizing the CorkGuru platform in 2014. Before CorkGuru, the system that was used to keep track of their wine lockers would take an excessive amount of time to load and was confusing for both their staff and members.
In addition to their cumbersome management system, they were awaiting the completion of a renovation that would bring their locker count from approximately 80 wine lockers to 195. They knew they would need to more than double the size of the wine society to achieve a return on their renovation investment. Locker management demand would likewise increase with the locker expansion, but with a streamlined approach they believed that staffing could remain fixed.
Hannah Julian, St. Clair Country Club’s Assistant Manager, talked about using the old wine society system stating, “It would take approximately 15 different clicks to service a single entry for a wine society member on our old system. Then we would have to export to an excel spreadsheet every time we wanted to view a report of the members’ wine lockers. It was definitely not user friendly.”
Introduction of CorkGuru
Hannah was first introduced to CorkGuru after visiting another local Country Club who was using the CorkGuru platform to manage their wine program. Hannah was immediately sold on the app observing, “The ease of use alone would save myself and the rest of our staff so much time. You could tell the wine society members also loved showing fellow club goers their wine locker on the iPad, due to the clean look of the user interface.”
CorkGuru implemented the iPad-based wine locker solution for the St. Clair Country Club. From a single point of entry, both the club’s main wine menu and their wine society lockers can be maintained by the staff. Club members can view the wine menu and, where appropriate, their wine locker inventory on the iPad from St. Clair Country Club’s website or on their own mobile devices.
St. Clair Country Club currently has all 195 wine lockers occupied and 30 club members on the waitlist to join. Not only has CorkGuru saved the staff countless hours attempting to keep accurate locker inventories, it has tremendously improved adoption of St. Clair’s wine program. Their wine locker renovation was declared a success with an increase of wine locker use by more than 240%.
With 850 total country club members, 190 of them are utilizing the full wine society membership, 50 are in a split membership and 30 are on the waitlist to join. That means over 30% of St. Clair Country Club’s total membership are either already part of the wine society or interested in joining.
After asking Hannah Julian about the key benefits of using CorkGuru for their wine program day to day, she provided the following remarks:
“First of all, the app is super easy to use for myself and other staff members at our club and saves us a tremendous amount of time. Inputting information is easy. If it’s the same wine, I only have to update the vintage instead of re-selecting all the wine information over again. Secondly, the interface for members is great! They can login through our website portal any time or view the iPad app while they are at our facility and allow friends to select wines. Lastly, it is so much more accurate than our previous system. We can now pull up a history of the last wines the member ordered within just a couple clicks. I love CorkGuru! It has made my life incredibly easy.”
Here’s Hannah at St. Clair Country Club celebrating their successes with a saber!
If you’re interested in the CorkGuru wine locker management program, contact us for a demo for more information.