- Posted by The CorkGuru
The process of purchasing wine for a restaurant involves a careful consideration of your customer’s tastes and preferences, the type of food that you serve, regional favorites, and popular vintages.
When considering the selection of wine for your restaurant wine list, it is important to build a relationship with a distributor or supplier, someone who has a finger on the pulse of the wine industry. With all of the duties and responsibilities that you have as an owner or manager of a restaurant, it may be difficult to stay on top of the different wine choices that are available as well as new offerings that are taking off in the market. Creating a wine management system for your restaurant with the help of a trusted provider (and even a wine selection app) may help you stay on top of the game and bring the best wines to your customers.
How to Simplify the Wine Selection Process
One way that you may be able to simplify the process of wine selection for your restaurant and get the most value for your money is by attending wine tastings and food pairings in your area. Many distributors, through the wine shops they sell to, offer these tastings in order to introduce new wines as well as discuss how different varietals work with different types of foods. Allocating a little bit of your time during the week to attend such an event will provide you with important information about the different varietals that are available and build important relationships for your restaurant’s wine management system.
Using Technology to Create a Wine Management System
It is important when selecting wine for your restaurant to understand how your customers respond to your selection. The creation of a wine management system through the use of a wine selection app can provide you with valuable data on customer preferences, the popularity of a certain vineyard’s offering or type of wine, and those wines that are not selling as well. The use of technology in the form of a wine selection app can also help you connect better with your customers, thus increasing customer loyalty and word of mouth buzz about your restaurant.
Consider finding a wine management expert, like CorkGuru, to help expand your restaurant’s cellar and bring in new wines.