- Posted by The CorkGuru
As a restaurant owner, you need to keep your customers happy while always having an eye on your bottom line. Both can be accomplished by keeping up to date on industry trends– and there’s some particularly important ones emerging in the wine field for restaurant, bar, and country club managers.
Most notably: don’t forget the up-and-coming Millennial generation. While older generations still drink more wine, Millennials are increasingly choosing and caring about it. However, don’t think you can market to them in the same way.
According to the Silicon Valley Bank’s Wine Report: “With Boomers hitting retirement age, we have a real question about the ability to increase wine sales when older generations who are willing to pay for a good bottle simply can’t consume the volumes they used to, and younger generations can’t afford a good bottle but could consume more.”
Find out more about what your customers want when they are choosing wine, especially those coveted Millennials who can turn into long-term buyers, with the following infographic.
And don’t forget: technology, and its many benefits, is one of most coveted features in current and future wine lovers. With a powerful and innovative iPad-based wine menu app like CorkGuru, you can save time and money, offer depth and storytelling to your wine list, and keep your inventory in a well-organized, easy and flexible digital format.