- Posted by The CorkGuru
Wines are major drivers of revenue for restaurants, recently overtaking desserts as the largest contributor to the average restaurant’s bottom line. Curating an exceptional and intriguing wine list is a top priority for any restaurant manager. While planning your restaurant’s wine cellar and constructing the wine menu for your establishment, there are a few key points to keep in mind for the wine menu.
Region of Production
Include wines from both Old World and New World countries. Make sure to emphasize the region the wine was produced in on the wine list. Because the soil composition of different regions has such a distinct impact on the flavor of the grapes, thoughtful diners may have a preference for where the wines they drink come from.
Diversity of Varietals
Keeping the theme of your restaurant’s cuisine in mind, a wine list should cover a range of varietals. Include a mixture of both familiar and uncommon types. For instance, many diners will know what a merlot is, but fewer will have heard of a malbec. Giving diners the ability to choose something new, especially when they are able to explore each category with an iPad wine list, can pay off for restaurants.
Part of the restaurant experience is discovery. Being able to enjoy something new, something a guest wouldn’t have experienced otherwise, will make your restaurant memorable. Not only do new experiences boost the one-time sale, they will keep guests coming back.
Bottle Price Tag
Whether you offer wines by the glass or the bottle, wines should cover a generous price range. Casual drinkers should be able to order from a wine list without feeling that prices are prohibitive, and connoisseurs should be able to order without feeling that the list is limited or oversimplified.
Rarity & Reserve Bottles
Offer some wines that are hard to find elsewhere. Guests are sensitive to the markup on a bottle of wine in restaurants, but they are willing to pay higher prices when the wine is out of the ordinary or limited production. It’s hard for many diners to justify purchasing a wine they can easily find at the corner liquor store for a fraction of the restaurant price.
On most wine lists, you will see the brand, varietal, region, and year without any descriptive details about its taste. For diners unfamiliar with the exact bottle listed, they won’t know what the wine tastes like or how well it will complement their meal. Servers may be able to answer these questions, but with extensive wine cellars, not even professional sommeliers may be familiar with every bottle offered by the restaurant. Including even simple descriptions about each bottle can overcome these issues.
Offering descriptive text is an area where interactive wine menus shine. Even brief descriptions can add twice the bulk to a paper wine list. Wine menu apps, on the other hand, are able to store copious tasting notes, anecdotes and descriptions – one of the reasons why they have been proven to increase wine sales so dramatically in restaurants.
If you are interested in improving your restaurant’s wine sales with an iPad wine list app, contact CorkGuru.