- Posted by The CorkGuru
Your wine menu design provides an important first impression for your restaurant. A wine menu design that is professional and intuitive can immediately grab your customer’s attention and create a positive feeling of anticipation for their dining experience. A wine menu design that is confusing may discourage guests from making a wine selection. It may even have an impact on their continued support of your restaurant.
The trick to designing and presenting an inviting wine menu is to make it intuitive. There are many tools available, including an iPad wine menu app, that will allow your wine selections to standout, making them more accessible to customers. Incorporating a creative approach to your wine menu can help you increase its appeal and help more customers select a perfect bottle of wine for their meal.
How Customers Receive Your Wine Menu
Restaurant owners should understand that most customers have little knowledge about wines and wine pairings. The depth of knowledge that the most seasoned restaurant patron has about wine still does not match that of experienced servers, not to mention a trained sommelier. Understanding this fact means that your wine menu design must appeal to all patrons, but especially to those with limited wine experience.
To prevent guests from feeling overwhelmed by their options, some restaurants prefer to present an abridged wine list and bring out a reserve wine list for patrons who want to see a more sophisticated range of choices. iPad wine menus simplify this process through their clear categorization features. The search features instantly create a more accessible list of wines, allowing patrons to quickly narrow down the selection themselves by using the wealth of information provided.
Making Wine Menus Easy for Your Customers
Technology is making it easier for restaurants to provide information about their wine menu offerings in different formats. These include online menus that a customer can look at even before entering the restaurant. Technology is also driving the delivery of wine information through the use of iPad wine menu apps. The use of iPad apps for displaying information about wines has been found to increase restaurant wine sales by an average of 10-20%. Since technologies like tablet computers are widely understood and used, it provides restaurant managers with a fun way to not only list the names of the wines they offer but to allow their patrons to search by price, varietal, and a number of other factors. Guests can even look at the labels of the bottles they plan to order.
You can join the number of restaurants implementing innovate digital wine lists with the help of CorkGuru. Contact us to set up your interactive wine menu on our iPad wine list app, update your online menu, help manage your wine inventory, and even expand your wine cellar.