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Wine Decision Time? Don’t Tolerate Decision Fatigue

• Posted by The CorkGuru

Decision Fatigue, it’s a real thing. It happens at the end of the day when you have already made so many decisions that you’re out of gas. Unfortunately, this is when your guests are also making that key wine decision (obviously, not IF they are drinking the wine but WHAT they are going to drink!). This also explains […]

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Your Wine Program as a Business: 4 Tips for Success

• Posted by Danielle Gillespie

The restaurant industry is tough and competitive. Rising labor and material costs put the squeeze on profits. You’re constantly faced with the question of how do I increase profits while maintaining costs? In fact, we were discussing this very problem with one of our industry friends last week and we believe there is a move […]

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How Tech is Enhancing Your Wine Guest’s Journey [INFOGRAPHIC]

• Posted by The CorkGuru

Your wine guest should not only have a great on-premise experience but should also have a journey that begins before they arrive and continues after they leave. The technology landscape is changing at warp speed, even in the hospitality industry. And consumer preferences for restaurant tech are changing at the same speed. Check out this infographic to […]

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Formula for Success: Guest Relationship Management

• Posted by Danielle Gillespie

At CorkGuru we spend a lot of time talking about how to help restaurants routinely achieve the ultimate high-five: delivery of great experiences and satisfied guests. But after talking to some of our industry friends, and eliminating some of the obvious suspects (good food, nice environment, killer staff – the stuff that happens while at […]

Ways (Other Than CorkGuru!) To Help Your Staff Increase Wine Sales

• Posted by The CorkGuru

The most effective way to increase your restaurant’s wine sales is to care. In fact, the most tried-and-true method of increasing wine sales is to make it part of your company mission. This means talking about it with staff members on a daily basis, posting pictures and descriptions throughout the kitchen, offering specials printed on […]

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Common Wine Myths You May Believe, Explained

• Posted by The CorkGuru

There are no absolutes when it comes to wine, and the magic of turning fruit into alcoholic bliss only serves to surround this science-based business with mythological status. In fact, untruths about wine are as common as gossip about Gisele Bunchen’s workout routine. We’ve all heard that the “rules” of wine enjoyment—only with dinner, from […]

Guest Relationship Management … How Important is it to You?

• Posted by The CorkGuru

Some of the best and most successful restaurants in the industry have one thing in common: outstanding customer service. The staff greets you warmly, the answer to any request is “It would be my pleasure…” and the experience is memorable. And, in the very best places, the experience is also personal. So is the use […]

Maximize Profits Instead Of Tossing Out Old Wine

• Posted by The CorkGuru

Every bar manager or restaurant owner has been there: it’s the end of a shift and there you are, standing over a sink, watching hundreds of dollars worth of potential wine sales flowing down the drain, only because the wine is no longer servable to your valued guests. No matter how much pumping your bartenders […]

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Win-Win-Win: A Better Three-Tier System

• Posted by Danielle Gillespie

People are constantly grumbling about our country’s state-mandated three-tier system for alcohol. And why shouldn’t they? At its most basic level, the three-tier system overly complicates the ability for wine lovers to gain access to new wines and, has the undesirable side effect of senselessly jacking up prices. Aside from restricting access to new or […]

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Truth and Consequences: Consumer Wine Buying Habits

• Posted by Danielle Gillespie

I have a confession. Last week I picked a wine simply because I liked the look of the label. I’m afraid that I may now, finally, be discredited as any kind of wine authority but, well, my brain was in overload and I just didn’t want to overcomplicate. Don’t get me wrong, I love and enjoy […]