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How To Use Snapchat For Your Restaurant

  • Posted by The CorkGuru
You’ve probably heard a lot about Snapchat. You, or at least someone at your restaurant, is likely an avid user. After all, Snapchat has 150 million daily active users sharing 9,000 snaps per second. It’s a photo sharing app that allows it’s users to send photos, videos, drawings and messages to their friends. All of […]

Embracing Tech Could Be Biggest Restaurant Trend of 2017

  • Posted by The CorkGuru
As 2017 gets kicked off, people are looking to see what the year will bring to the hospitality industry. For restaurant owners and GMs, this means finding out which restaurant trend will be sweeping across the industry. It’s true every restaurant has its own niche with its own marketing needs and its own guest base. […]

Read Our 8 Tips For A Better Wine List

  • Posted by The CorkGuru
The wine list is the ultimate business card for restaurants. To create a functional and profitable one is not a simple task even for an experienced sommelier. Here are 8 tips to consider when curating a wine list that will increase profits for your restaurant.  1. Understand your target audience Evaluate your target audience according to […]

Tips For Your Restaurant’s Social Media Management

  • Posted by The CorkGuru
Social media is an ever-present function of our daily personal lives, and it should be a function of your restaurant’s daily marketing plan as well. Have you ever wondered, though, how your restaurant lines up with the competition when it comes to social media? With more than 25 million Facebook business pages, you might find […]

Ways (Other Than CorkGuru!) To Help Your Staff Increase Wine Sales

  • Posted by The CorkGuru
The most effective way to increase your restaurant’s wine sales is to care. In fact, the most tried-and-true method of increasing wine sales is to make it part of your company mission. This means talking about it with staff members on a daily basis, posting pictures and descriptions throughout the kitchen, offering specials printed on […]

Common Wine Myths You May Believe, Explained

  • Posted by The CorkGuru
There are no absolutes when it comes to wine, and the magic of turning fruit into alcoholic bliss only serves to surround this science-based business with mythological status. In fact, untruths about wine are as common as gossip about Gisele Bunchen’s workout routine. We’ve all heard that the “rules” of wine enjoyment—only with dinner, from […]

Maximize Profits Instead Of Tossing Out Old Wine

  • Posted by The CorkGuru
Every bar manager or restaurant owner has been there: it’s the end of a shift and there you are, standing over a sink, watching hundreds of dollars worth of potential wine sales flowing down the drain, only because the wine is no longer servable to your valued guests. No matter how much pumping your bartenders […]

Win-Win-Win: A Better Three-Tier System

  • Posted by Danielle Gillespie
People are constantly grumbling about our country’s state-mandated three-tier system for alcohol. And why shouldn’t they? At its most basic level, the three-tier system overly complicates the ability for wine lovers to gain access to new wines and, has the undesirable side effect of senselessly jacking up prices. Aside from restricting access to new or […]

Truth and Consequences: Consumer Wine Buying Habits

  • Posted by Danielle Gillespie
I have a confession. Last week I picked a wine simply because I liked the look of the label. I’m afraid that I may now, finally, be discredited as any kind of wine authority but, well, my brain was in overload and I just didn’t want to overcomplicate. Don’t get me wrong, I love and enjoy […]

Kiss My Glass: By the Glass Wine Program with Attitude

  • Posted by Danielle Gillespie
  Let me ask you a question: if you go to a restaurant, do you eat the same thing every time? Or, if you go to the movies, do you watch the same movie every time? Chances are good that you answered no to these questions. So why should your guests drink the same wine […]