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It’s Important For Restaurants To Attract Millennials, But Don’t Forget About Generation Z

  • Posted by The CorkGuru
Restaurants have traditionally been a means to an end. But due to mountains of options, they’ve surpassed the basic utility of satiating hunger, and have created new need and want states. This phenomenon is especially prevalent among Generation Z. For them, brands have evolved into cultural and social statements. Translation: Restaurants are no longer here to […]

Takeaways From The 2017 ‘State of the Wine Industry’ Report

  • Posted by The CorkGuru
Insider data shows craft beer and cocktails are having a dramatic effect on the wine industry as it relates to on-premise sales this year. This report is key to helping restaurants find new ways to engage their wine-loving guests. A major wine industry lender predicts restaurant wine sales will be flat this year, but that […]

How To Use Snapchat For Your Restaurant

  • Posted by The CorkGuru
You’ve probably heard a lot about Snapchat. You, or at least someone at your restaurant, is likely an avid user. After all, Snapchat has 150 million daily active users sharing 9,000 snaps per second. It’s a photo sharing app that allows it’s users to send photos, videos, drawings and messages to their friends. All of […]

Embracing Tech Could Be Biggest Restaurant Trend of 2017

  • Posted by The CorkGuru
As 2017 gets kicked off, people are looking to see what the year will bring to the hospitality industry. For restaurant owners and GMs, this means finding out which restaurant trend will be sweeping across the industry. It’s true every restaurant has its own niche with its own marketing needs and its own guest base. […]

Read Our 8 Tips For A Better Wine List

  • Posted by The CorkGuru
The wine list is the ultimate business card for restaurants. To create a functional and profitable one is not a simple task even for an experienced sommelier. Here are 8 tips to consider when curating a wine list that will increase profits for your restaurant.  1. Understand your target audience Evaluate your target audience according to […]

Tips For Your Restaurant’s Social Media Management

  • Posted by The CorkGuru
Social media is an ever-present function of our daily personal lives, and it should be a function of your restaurant’s daily marketing plan as well. Have you ever wondered, though, how your restaurant lines up with the competition when it comes to social media? With more than 25 million Facebook business pages, you might find […]

Ways (Other Than CorkGuru!) To Help Your Staff Increase Wine Sales

  • Posted by The CorkGuru
The most effective way to increase your restaurant’s wine sales is to care. In fact, the most tried-and-true method of increasing wine sales is to make it part of your company mission. This means talking about it with staff members on a daily basis, posting pictures and descriptions throughout the kitchen, offering specials printed on […]

Common Wine Myths You May Believe, Explained

  • Posted by The CorkGuru
There are no absolutes when it comes to wine, and the magic of turning fruit into alcoholic bliss only serves to surround this science-based business with mythological status. In fact, untruths about wine are as common as gossip about Gisele Bunchen’s workout routine. We’ve all heard that the “rules” of wine enjoyment—only with dinner, from […]

Guest Relationship Management … How Important is it to You?

  • Posted by The CorkGuru
Some of the best and most successful restaurants in the industry have one thing in common: outstanding customer service. The staff greets you warmly, the answer to any request is “It would be my pleasure…” and the experience is memorable. And, in the very best places, the experience is also personal. So is the use […]

Maximize Profits Instead Of Tossing Out Old Wine

  • Posted by The CorkGuru
Every bar manager or restaurant owner has been there: it’s the end of a shift and there you are, standing over a sink, watching hundreds of dollars worth of potential wine sales flowing down the drain, only because the wine is no longer servable to your valued guests. No matter how much pumping your bartenders […]