- Posted by The CorkGuru
Drinking wine is all a part of a personal sensory experience that elicits an emotional response. In order to cater to this extraordinary experience, one must set the stage and engage. By setting the stage and engaging with your guest, you inevitably open the line of two-way communication, encouraging repeat guests, boosted sales, and the ever so sought after word-of-mouth. Here are five ways to increase wine sales in your establishment.
5. Hold Wine Tastings For Your Staff
Holding wine tastings for your staff can make them feel more comfortable about wine – which will make it easier for them to talk to guests about it and also make great recommendations. This is an excellent way to boost your staff’s confidence when it comes to the world of wine, and after all, an informed sales staff sells more — wine.
4. Quiz Your Guests
Wine menus can be very intimidating for guests that know very little about wine, which is why quizzing your guests is a great way to empower them, educate them, and help them find their ideal wine. Dry or sweet? Red or White? Complex or Straightforward? Taking a little time to get to know your guest is a great way to increase wine sales and give your staff a chance to make a personalized recommendation based on the guest’s taste and preferences.
3. Use the Right Language
Since drinking wine is a sensory experience, it’s important to begin that experience from the moment your guest opens up a menu. This can be done by ensuring your wine descriptions are vivid and detailed. Go beyond the year, type, and region of origin. Select words like fruity, earthy, bold, light, dry, sweet, and dessert to describe the actual taste.
2. Invest in A Wine Menu App
Investing in a wine menu app allows the contents of your wine cellar to be available at your guests’ fingertips. It also gives you a place to thoroughly describe your wines, suggest food pairings, and include tasting notes. These robust features will ensure guests get exactly what they’re looking for, that they’re more involved and engaged, and that they have an overall memorable and fantastic dining experience. The real-time wine menu app, CorkGuru, is a fantastic option and the perfect marketing weapon to increase wine sales.
1. Food and Wine Pairing
As mentioned previously, wine can be very intimidating so making wine selection easier on the guest goes along way when trying to increase sales. By suggesting what wines pair well with your entrees, the guest is given a direct recommendation, thus making the wine decision process simple and straightforward.